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Digital Marketing Specialist

Company: Lewis Group of Companies
Location: Upland
Posted on: March 16, 2020

Job Description:

Digital Marketing Specialist (Marketo)
The Lewis Group of Companies is seeking an experienced Marketing professional to join the team as our Digital Marketing Specialist for the Lewis Planned Communities team in Southern and Northern California and Nevada.
Please note: Experience with Marketo software is highly preferred.
IT'S ABOUT TEAMWORK: Working under the Sr. Director of Marketing and interacting with a variety of Lewis departments, you will build and design email campaigns, landing pages with A/B testing, and manage paid social campaigns. You'll report on email automation campaigns, you will write, edit and promote content, and manage website enhancements and testing campaigns.At its core, your good work will promote and market Lewis residential developments to the public, helping families learn event more about beautiful Lewis planned communities and residential subdivisions in California and Nevada.
To be successful, your experience should include:

  • At least 2+ years of digital media, social media campaigns and optimization experience
  • Working knowledge of marketing automation and other software like Marketo, Constant Contact, HubSpot, and Pardot
  • Working within PhotoShop to create, edit and update images, graphics & content
  • Marketo experience is preferred but not required
  • Google Analytics certification is preferred but not required
    Your key responsibilities will be:
    • Playing an integral role in executing and optimizing digital marketing projects as it pertains to project strategy, recommendations, needs, and performance.
    • Launch and optimize various web/email/social campaigns and oversee accounts on a variety of platforms
    • You will provide insights in campaign performance through Google Analytics and Marketo email insights.
    • Assist with special planned community events, such as grand openings, marketing events and other dynamic Lewis development promotions
    • You will maintain and collaborate with multiple partner relationships including those focused-on website design and maintenance, strategy, paid search, advertising listings, reputation management and social media.
      Your hard skills should include proficiency in the Microsoft suite of programs, especially Excel, Word, and Power Point and you should have understanding of: PhotoShop, Google Analytics Fundamentals, Google AdWords, Google Plus, Remarketing strategies, HTML, CRM, Marketo, graphic design including landing page and email creation, syndication tools for social posts, project management tools like WordPress, Twitter, LinkedIn, Facebook Ads Manager, YouTube, Vimeo, Instagram, and others as needed.
      This is a great opportunity for you to join a stable, recognized, and successful leader with a strong history in real estate development. Join the Lewis Group of Companies and you will be an important part of a winning team with a long history of successful real estate development and property management.
      In addition to a competitive annual salary, Lewis offers full medical and dental benefits, 401k plan with company match, insurance, bonus eligibility, and much more.
      Please visit and for more company information and apply today!
      Lewis Management Corp. is an equal opportunity employer and encourages applicants of diverse backgrounds to apply.

Keywords: Lewis Group of Companies, Upland , Digital Marketing Specialist, Advertising , Upland, California

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