Lifecycle Marketing Manager
Company: VirtualVocations
Location: Vista
Posted on: May 23, 2025
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Job Description:
A company is looking for a Lifecycle Marketing Manager to lead
and scale email and in-app engagement efforts.
Key Responsibilities
Own the entire customer lifecycle journey from pre-trial through
retention and referral
Partner with the Customer Success team to drive activation, feature
adoption, and revenue retention
Create personalized messaging strategies and monitor key metrics to
optimize campaign performance
Required Qualifications
2+ years of relevant experience in lifecycle marketing, preferably
in B2B or SaaS
Strong project management skills and ability to lead
cross-functional initiatives
Proven experience in building and executing marketing
experiments
Basic HTML/CSS skills and familiarity with the templating language
Liquid
Experience with customer.io preferred; experience with Design
Studio and Command AI is a plus
Keywords: VirtualVocations, Upland , Lifecycle Marketing Manager, Advertising , Vista, California
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