Construction Marketing Manager

Company: W3Global Inc.
Location: Irvine
Posted on: February 20, 2026

Job Description:

Job Description Job Description Role Overview We are seeking a senior-level Construction Marketing Manager with 10 years of experience to lead marketing strategy and execution for a primarily residential-focused construction company in (USD 10M-50M) revenue range. The ideal candidate understands the full project lifecycle in residential construction and can translate it into targeted campaigns that generate qualified leads, strengthen brand presence, and support sustained, profitable growth. Key Responsibilities Develop and own the annual marketing strategy and plan aligned with company revenue goals, target project types, and ideal client profiles in high-end and mid-market residential construction. Conduct market and competitor research to identify trends, customer needs, and differentiation opportunities in local and regional residential markets. Plan, execute, and optimize multi-channel campaigns (website, SEO, social media, email, paid ads, print, events, referrals) to generate qualified leads and RFP opportunities. Build and manage the company brand-visual identity, messaging, and positioning-ensuring consistency across all touchpoints (website, proposals, brochures, site signage, vehicles, presentations, and social media). Create and oversee content, including project case studies, before/after stories, blogs, videos, photography, and testimonials that showcase residential projects and client experience. Partner closely with business owners, estimators, and project managers to prepare compelling qualification packages, bid responses, and client presentations. Manage the marketing budget, track ROI by channel, and regularly report performance metrics (lead volume, cost per lead, conversion rates, pipeline value). Coordinate community events, model home/show-home openings, open houses, trade shows, and partnerships with realtors, architects, and designers to increase brand visibility and referrals. Maintain and optimize the company website and CRM, ensuring accurate project portfolios, service pages, landing pages, and marketing automation workflows. Lead, mentor, or coordinate with internal marketing staff, agencies, freelancers, and photographers/videographers as needed to deliver high-quality output on schedule. Qualifications 10 years of progressive marketing experience, with at least 5 years in construction, real estate, or homebuilding , and a strong residential focus. Proven experience marketing for companies in roughly the (USD 10M-50M) revenue range, ideally in design-build, remodeling, or custom home construction. Bachelor's degree in Marketing, Communications, Business, or a related field; an MBA or advanced marketing training is a plus. Demonstrated success building brand presence and generating qualified leads using digital and traditional channels (SEO, Google Ads, Meta/Instagram, email, print, events). Strong copywriting and storytelling skills, with a portfolio of campaigns or project spotlights in construction or related industries. Proficiency with marketing and analytics tools (e.g., Google Analytics, CRM/marketing automation platforms, Canva/Adobe, social media schedulers, email platforms). Excellent communication, stakeholder management, and project management skills; comfortable collaborating with owners, project teams, and external partners Company Description W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more. We’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies. Our Services W3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates. We specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding. We are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software. Our Expertise W3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs. As a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right. Company Description W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.\r\n\r\nWe’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.\r\n\r\nOur Services\r\nW3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.\r\n\r\nWe specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.\r\n\r\nWe are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.\r\n\r\nOur Expertise\r\nW3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.\r\n\r\nAs a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.

Keywords: W3Global Inc., Upland , Construction Marketing Manager, PR / Public Relations , Irvine, California